Allowing users to stream movies, television shows and music to their TV, the AppleTV digital media receiver has been a profitable niche item ever since Apple debuted it in 2006. Having made a successful entry into this market, Apple is now planning to produce its own television sets, according to a Monday blog post on the CNN Money blog.

“In a note to clients released Monday, Piper Jaffray’s Gene Munster seizes on remarks attributed to Steve Jobs in the biography published overnight as “another data point” to support a thesis he’s been championing since 2009,” Philip Elmer-DeWitt writes, referencing the late Apple founder’s hope of seizing the world of televisions. However, “A significant hurdle to a full-fledged Apple (AAPL) television set (as opposed to the Apple TV set-top box), is combining live television with shows previously captured on iCloud.”

According to Jobs’ recently-released eponymous biography, he wanted to “create integrated television sets that would be “seamlessly synced with all of your devices and with iCloud.”

“We believe that of the estimated 220m flat panel TVs sold in 2012, 48% or 106m units will be internet-connected, of which Apple could sell 1.4m units,” Munster reported.